THE STORY OF CAMELPHAT & ELDERBROOK'S 'COLA'

THE STORY OF CAMELPHAT & ELDERBROOK'S 'COLA'

published on 01.11.17

JUNE

CamelPhat & Elderbrook's now global track started no different from any of their other tracks, an underground record, the Liverpool duo not knowing just how big it would become. Mike who makes up one half of CamelPhat told Skiddle "When we made it we didn't really think that much of it, it took four months to get signed but once it did it sky rocketed". The track originally debuted on Danny Howard's BBC Radio 1 hottest record in the world in June this year, Dave who completes the other half of CamelPhat spoke to Danny, telling him the track was made in two or three hours after a lucky last minute meeting with Elderbrook in the studio. On 23rd of June 'Cola' was officialy released.


Listen to the first interview with CamelPhat on 'Cola'


 

JULY

'Cola' was soon picked up by tastemaker DJs all over the world, and within one week of release became #1 on both Beatport and Traxsource. The track became an instant Ibiza anthem spending the majority of the season as the #1 most shazamed track on the White Isle. 'Cola' became the most anticipated track of the night during our residency at Eden with this video of Sam Divine dropping it going viral on our Facebook page, we knew we had a special track on our hands. 


Sam Divine dropping Cola during our residency at Eden, Ibiza


SEPTEMBER 

As the track grew we drafted in one of the most in demand producers around at the moment to give his take on 'Cola'. Franky Rizardo's remix was an instant success, drawing one of the best reactions from Defected Croatia in the previous month August. On the 1st of September the remix was officialy released and also reached the #1 spot on Beatport, at one point the original and Franky's remix occupied the top 2 spots in the Beatport house chart and both featured in the overall top 10. The big news continued on the 27th when 'Cola' was voted track of the year 2017 at the Ibiza awards during their 20th anniversary year. The month ended with a BBC Radio 1 playlist add on the 29th meaning more day airtime and bringing the track to a new audience. The story of 'Cola' continued. 

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14th September - 4.3m Spotify Streams
26th September - 6.6m Spofity Streams

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11th September - Radio Add: Triple J (Australia)


Franky Rizardo teases his Cola remix at Defected Croatia

OCTOBER

Not content with just one hit remix, up stepped Mousse T., the legendary producer put his own Disco infused spin on the track, bringing those Glitterbox vibes to Defected. It was only the 6th of October and whilst the Glitterbox crowd lapped up Mousse T.'s remix, the original had just entered BBC Radio 1's B-List, 'Cola' was becoming a crossover hit. Mousse T.'s effort landed on the 13th and followed the pattern by hitting #1 on traxsource. Whilst the remixes soared to the top end of the charts, the original had traveled acorss the pond to America, smashings it's way to #1 on the Billboard Dance Chart on the 27th. 

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4th October - 8.4m Spotify Streams
4th October - UK Shazam Peak: #4

11th October - 10.1m Spotify Streams
20th October - Global Shazam Peak: #20  

31st October - 16m Spotify Streams

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9th October - Radio Add: Kiss FM
16th & 23rd October - Radio Add: Fun, Virgin & NRJ (France)


Simon drops the Mousse T. remix of Cola at Glitterbox Ibiza

During October 'Cola' had exceeded all expectations and entered the UK top 40, an incredible achievement for an underground record released on an independent record label. With all the mainstream attention it was time to film an official video. The music video dropped on the 20th and 'Cola' entered the BBC Radio 1 A-List. When MK played it at Warehouse Project it was clear just how big the track had become, 'Cola' was a sing-a-long anthem. The music video was added to the MTV playlist on October 27th plus Box and Clubland on the 30th.


Watch the Official Video filmed in LA

MK Dropping 'Cola' at WHP

'Cola' continues to grow, racking up over 19 million Spotify streams. The track has topped the Billboard Dance chart, Beatport chart, Traxsource chart, won track of the year at the Ibiza awards, been added to Radio 1 playlist, Kiss FM and more. 'Cola' was spotted being played during several sporting event's including Anthony Joshua's fight at the Millennium stadium, the NFL match between the Minnesota Vikings and Baltimore Ravens at Twickenham and at half time during Manchester City vs Arsenal. It's been an incredible five months and the story isn't over yet.

 
NOVEMBER

If there is one achievement that sums up just how big 'Cola' has become, it's the track getting included in the latest NOW CD...




Nearing Christmas time and the hype goes on. On November 10th the chilled mixes landed, You can now enjoy 'Cola' in a new light, removed from the club atmosphere, with mixes from Simon Mills, Kenneth Bager and Elderbrook himself. Check out the video filmed in Ibiza for the Elderbrook Chilled Mix & grab them HERE