To launch the new collection 'Born' range by Ted Baker - which hits the stores Monday 17th August - the guys behind the collection are setting the ultimate music challenge – a Gig Race that attempts to embody the belief behind the collection; namely 'seizing the day' (and getting stuck into as much music as humanly possible, it seems).
Contestants will have two weeks to attend as many gigs as they can and will be blogging and twittering their exploits, so you can follow the action every step of the way. The winner will walk away with £1,000 of Born by Ted Baker. Plus they've hooked up with the award winning and 'sold out' festival Bestival (11th-13th September - this year featuring Kraftwerk, Massive Attack, Elbow, Lily Allen and Fleet Foxes) who are providing 2 hot tickets for weekend camping for what promises to be the best 3 days in a field this summer. So the winner gets all this and potentially, a world record for the most gigs in seven days.
The application process is really simple and can be found at www.bornbytedbaker.com.
