A&R, DJ, broadcaster and the voice of our very own Glitterbox radio show Melvo Baptiste presents his all new label, The Remedy Project, set to launch this March as an addition to our label group. Its first release will be the debut single ‘Hot Flavor’ from Hadiya George, the feature artist on Honey Dijon’s acclaimed single ‘Not About You’, which reached BBC Radio 1’s playlist in 2020.
The Remedy Project imprint will see Melvo Baptiste dedicate himself further to discovering the bright new talent who are innovating some of the longest standing genres in music – the London-based tastemaker was born into a family of dancers, record collectors and music enthusiasts, meaning his musical upbringing was a strict diet of soul, rare groove, funk and disco. Inspired by visiting his uncle Norman Jay’s Sunday night BBC Radio London show, Melvo soon picked up DJing organically and found himself tapping in to the family vocation. A globetrotting DJ career and a decadein radio followed, first at Gordon Mac’s Mi-Soul Radio, and then for global disco authority Glitterbox.
"I have spent a decade promoting new music via various different radio shows, always wishing I could do more for artists to help further their career in music. I can now offer to these guys a platform and showcase the abundance of amazing music that’s out there." – Melvo Baptiste, The Remedy Project Founder
Throughout Melvo’s decade in broadcasting and A&R he has shared this musical DNA with enthusiasts around the world, while making connections with contemporary artists on the peripheries of these genres. The Remedy Project is dedicated to the development of those young, forward-thinking, genre-bending and ambitious musicians. The label’s founding principles are to offer a home and a platform to these artists, the likes of budding Atlanta songwriter Hadiya George.
“I am simply chuffed to be starting this journey with The Remedy Project. Our debut release comes from Atlanta resident Hadiya George, an amazingly talented singer/songwriter. I first came across the video for Hot Flavor online back in 2019, I knew it was special so immediately made contact. I’m really excited to further work with Hadiya and also continue to build a team of artists that you may just see as part of a live night once venues allow.” – Melvo Baptiste
An instinctive musician, Hadiya became involved in the arts from the age of six, participating in choirs, orchestras, dance and playing in bands up until college, when she started writing and making songs using Ableton and Pro Tools. Her self-released record ‘Hot Flavor’, a strikingly poised debut, was what turned Melvo’s head, leading to her signing with him in 2020.
“Anyone can relate to ‘Hot Flavor’ how they want, the meaning will hit you when you listen. ‘Hot Flavor’ just has a lot of emotion in it and you can piece together where the inspiration comes from – the vibe was inspired by Pharrell ‘Let’s Get Blown’. The song was made by 3lo, they all play instruments and I recorded with a friend of mine 4 years ago. I’m just ready for ‘Hot Flavor’ to be out. It’s been a long time anticipating the release, since Melvo found me on the internet, so I’m super anxious and excited!” – Hadiya George
In the same year Hadiya leant her vocals to house music luminary Honey Dijon’s single ‘Not About You’, Honey’s most commercially successful release to date and a sign of big things to come for the promising Hadiya.
Listen back to the monthly radio show on The Remedy Project SoundCloud to hear 'Hot Flavor'.
Hadiya George ‘Hot Flavor’ (including remixes from Kaidi Tatham and Nick Godmode) will be available to download and stream on Friday 12th March 2021.
