Cookies and similar technologies are pretty cool. They can make your online experience personalised by helping us show you relevant Defected adverts when you browse other websites or apps, help us to understand how you are using our services (including our website and apps) and our emails, and save you lots of time by remembering your details. But how do they do it?
Cookies are small files that are stored on your device and often a unique identifier. They store small bits of data when you visit a website. We also use similar technologies to cookies, such as ‘web beacons’, ‘pixels’ or ‘tags’ on our websites and in our emails, and SDKs in our mobile applications, which do a similar job to cookies. In mobile apps these technologies may collect and use the advertising identifier associated with your device. From now on we will refer to all of these technologies as ‘cookies’ for ease.
Cookies collect, record and share information about you and/or your device when you view a website, app or email. This information can include your language preference or login information, the device and/or browser you are using, the date and time of visits, and how you are using a website or app (for example, what pages you view the most).