DEFECTED PARTNERS WITH OPEL FOR A LESS NORMAL EXPERIENCE
A LESS NORMAL EXPERIENCE FRIDAY 9TH APRIL 2021, FROM 19:00 CET STREAMING ON YOUTUBE & FACEBOOK LINE-UP: FOLAMOUR / FERRECK DAWN / GORGON CITY MELVO BAPTISTE /PURPLE DISCO MACHINE / SAM DIVINE
In a world first, we have partnered with car brand Opel to celebrate the release of the new Opel Mokka, with a virtual event taking place on Friday 9th April. The ‘A Less Normal Experience’ event is intended to drive awareness and interest in Opel’s new electric vehicle, one of the greenest consumer cars in the world. The virtual event will be live streamed from various locations across Europe, marking the vehicle’s launch in Germany (from 1st March), the UK (from 25th March) and France (from 1st April).
Planned, crafted and executed entirely during lockdownsaround Europe, Opel and Defected are hosting the pan-European virtual dance event with sets from world-class dance music acts Purple Disco Machine, Sam Divine, Melvo Baptiste, Ferreck Dawn, Folamour and Gorgon City, who are working commercially with a brand for the first time ever. Purple Disco Machine will play from the rooftop of The Weekend Clubin Berlin, Gorgon City,Melvo Baptiste and Sam Divine from Defected’sLondon HQ, Ferreck Dawn from the Classics Garage at the heart of Opel’s HQ in Rüsselsheim, Germany, and Folamour from picturesque outdoor venue Le Baou de Marseille, France – making this a truly global affair.